INTEGRITY --
We believe we must always do what is right by making good moral decisions. This will establish trust and respect upon which relations are built.
QUALITY --
We believe our loans, investments, facilities and employees should be of the highest quality possible and should never be compromised for the sake of short-term profits.
CUSTOMER SATISFACTION --
We will build strong customer relationships by providing valuable products and services delivered in a manner that exceed our customer's expectations.
PROGRESSIVENESS --
We believe we must continuously seek ways to better serve our customer through training, technology and new product development.
LONG-TERM ORIENTATION --
We will measure the success of our decisions over time, not by immediate profit or convenience.
PROFITABILITY --
We believe our earnings should result from delivering value to our customers. Good earnings are essential for providing our shareholders a superior return on their investment and for sufficient capital to support growth.
